Effective Writing for Bigger Impact
Written communication is a constant in professional life. With Harvard Professor Todd Rogers and comedian/writer Ilana Glazer, learn the principles of effective writing to craft concise, impactful communications and connect with your audience.
course preview
synopsis
From emails, pitches, presentations, and briefs - clear and impactful writing is an invaluable professional skill. With Harvard Professor Todd Rogers and comedian/writer Ilana Glazer, this course unpacks the core skills of effective writing.
Learn to identify communication goals, strip out unnecessary information, and make writing relevant and easy to engage with for any reader. Learners will practice writing goal-driven, action-oriented communications to get results to help gain greater confidence in their abilities to make an impact with their writing at work.
Duration 6 Chapters | 54 Learning Activities | 2h 5min
LEARNER OBJECTIVES
Identify what effective writing is
Distill the goal of any piece of writing
Write with an awareness that the reader is busy
Edit, simplify, structure, and format writing
Tailor messages to an audience
Make it easy for people to engage and respond
Take readers’ priorities into consideration
Course outline
Chapter 1
What to Know Before Your Write
Chapter 2
Editing for Concision and Easy Reading
Chapter 3
Using Effective Structure and Formatting
Chapter 4
Connecting With Your Reader
Chapter 5
Your Personal and Professional Context
Chapter 6
Course Conclusion
Merge your business goals with your employees’ desire for growth and connection.
Contact us for a free, personalized demo today.